The holiday season’s frenzied pace can be so hectic that a New Year’s opportunity to start fresh is nothing short of blissful. In the world of dazzling diamonds, it also means out with the old and in with exciting new trends.

In general, the diamond market tends to change at a slower annual rate than other luxury items but there are always some notables to keep things interesting:


With the slow but steady economic improvement in both the U.S. and Europe, consumers are once again upgrading and/or customizing their finest possessions. Diamonds are no exception; people want to have beautifully-crafted, unique pieces to represent not only special moments and status, but also their personal sense of evolving style.


This is a tricky one.

On the one hand, the current economic growth, particularly in the United States, shows promise; the dollar is getting stronger, creating more disposable income for luxury items than in recent years. This growth will most certainly have a positive effect on European markets as well. Diamond demand will be strong in the first quarter of the new year.

On the other, quickly growing consumer markets such as China and India seem to be stabilizing, which could eventually offset the demand increase by the end of the year.

Popular/ Unpopular Shapes:

Classic shapes like marquise (pointed on both ends) and princess (rectangular) will always remain diamond cut staples, but the square-shaped cushion cut will be the standout star in 2015. Found predominantly on vintage-style or art deco pieces (diamond-strewn rings, earrings, necklaces and bracelets), international celebrities and style-savvy socialites are keeping this fashionable trend hot.

On the other side of the spectrum, there will be a marked decline in heart-shaped cuts. While trendy for a while, consumers have come to realize that this particular cut does not reflect the same kind of dazzling light as the other shapes. Also, while a 25-year-old might find it “Disney perfect” to have a heart-shaped diamond engagement ring, their maturing, 35-year-old self might think a little differently.


Every year, one diamond color tends to stand out more than others. Often it has to do with celebrity or social media endorsement. In 2015, in light of the white-hot vintage trend, yellow (and similar-hued counterparts such as pale green) will be the color sparkler of choice on many trendsetting fingers.


Thelma West

Consultation By appointment only

London: T: +44 (0) 207 682 1757

Lagos: T: +234 706 091 9133

Thelma West. All Rights Reserved. Ecommerce

Thelma West Diamonds | Luxury, Bespoke & Handmade Jewellery